VP Marketing/Director Programs & Operations
Paramount Veterans Network
With 20+ years of media experience, including 15+ years of market research, Betty Diaz is currently the VP Marketing/Director of Programs & Operations, Paramount Veterans Network, working closely with the Chief Veteran Officer, Richard M. Jones. The group oversees military-related initiatives for Paramount employees and the veteran community. Coming from a military family (uncle is a Marine Veteran and cousin is a Wounded Warrior Army Veteran), “we recognize hard work and dedication it takes to serve our country, and we’re proud to support our veterans’ career development by helping them network with the best in our business”. Under Betty’s leadership, the Paramount Veterans Network has expanded its programs and initiatives by +350% in 2021 vs. year prior. Betty also created the first-ever Veterans Network Ambassador roles among Paramount’s talent and enrolled SEAL Team’s Toni Trucks, Judd Lormand, Neil Brown Jr., and A.J. Buckley; Blue Blood’s Donnie Wahlberg; The Talk’s Sheryl Underwood; CBS’ Tough As Nails’ Merryl Tengesdal and Kelly “Murph” Murphy to support the group’s mission. Through their participation, the vet net’s social media platform has grown exponentially and staple events, such as “Coffee with Vets” has flourished.
Betty is also the liaison to key veteran service organizations such as JobPaths, Veterans in Media & Entertainment, and the Institute for Veterans and Military Families (IVMF) among others. Betty also works closely with Paramount corporate executives such as, Jo Ann Ross, President and Chief Advertising Revenue Officer, Paramount Domestic Advertising Sales; Mickey Carter, Executive Vice President, U.S. Networks Distribution, and Ingrid Ciprian-Matthews, Executive Vice President, Newsgathering at CBS News, who advises the group on its many initiatives (i.e., veteran-related screenings, career panels, media tours, veteran organizations etc.). Prior to Betty Diaz current role, she served as the Research Director for CBS Affiliate Relations since 2016. She supported the Affiliate Relations and U.S. Networks Distribution teams with strategies to promote the Paramount brand and content with video distributors and affiliates. She assisted the sales and marketing teams with licensing and distributing Television content on multi- platforms to include cable, mobile and online; by providing top-notch competitive research analysis that identify area of risks and opportunities for each of these platforms.
Prior to CBS, Betty was at NBCUniversal (NBCU), beginning her career there in 2004 and last served as the Associate Research Director, Strategy & Insights for Content Distribution. In this role, Betty was responsible for providing top line and detailed analysis for all NBCUniversal brands and Multichannel Video Programming Distributor (MVPD) partners to support sales and marketing teams on deal renewals as well as guidance on long-term strategic and growth opportunities. Betty also served as the Co-Hub Leader for the UNIDOS New York/New Jersey hub and was one of three members who helped revive the inactive chapter in 2004. As Co-Hub leader for UNIDOS NY/NJ, Betty led a team of ten committee leaders along with Co-Hub Leader Jorge De La Rosa, Senior Vice President, NBC Sports & Olympic Sales Research. Most recently, Betty served as the hub’s local advisor. Betty initially created many of the UNIDOS yearly events, such as Career Education Day (educating high school or college students), Tasty Tuesday (sampling dishes from various Hispanic/Latino countries), Network to Footwork (a dance workshop) and her personal favorite, Hispanic Heritage Month’s Carnival. In this cultural celebration, members viewed various performances, tasted delicious Latino dishes, networked with other members, including senior executives, and played Hispanic/Latino games such as dominoes. In its first year, the Carnival attracted nearly 300 members. In 2015, Betty was named a winner of Comcast NBCUniversal’s 'Know Your Value' program. The program recognizes innovators, role models to women, and trailblazers who are empowering female colleagues across the company. 50 employees were selected, each from five different cities, to join Mika Brzezinski of MSNBC’s Morning Joe and a group of experts, such as Senator Elizabeth Warren, Brooke Shields, Hoda Kotb and more, to explore how women at all stages of their careers can achieve success at work and in life. Amongst the 250 employees who were selected to attend, Betty was one of the 15 chosen to attend a two and a half day training at the Johnson & Johnson Human Performance Institute in Orlando, Florida. Since December 2015, Betty has been a Corporate Athlete/Graduate of the Johnson & Johnson Human Performance Institute.
Betty is the Founder of the Celebr8YOU movement, an inspirational campaign that promotes community kindness and celebrates people on the eighth day of every month. The organization also provides celebration & charitable services which include but are not limited to organizing holiday celebrations and charitable giving campaigns. Betty was recently acknowledged and presented a certificate of merit by Assemblywoman Nathalia Fernandez of Assembly District 80 in the Bronx for her work in the community in raising awareness of Eye Health and Wellness and creating the movement Celebr8YOU. Join the movement via social media and hashtag #Celebr8YOU. “Celebrate YOU! Celebrate Others!” For more information and to read her eye health scare and journey, please visit: https://www.linkedin.com/pulse/whole-complete-i-see-me-betty-diaz/?published=t
Betty is currently the Vice Chair of the Board of Directors for Omega Phi Beta Foundation, Inc. (OPBF). OPBF is a national philanthropic organization committed to providing leadership, academic, and community development opportunities through educational and grant-making initiatives. These initiatives support individuals & organizations dedicated to advancing women’s rights in S.T.E.A.M (Science, Technology, Engineering, Arts, & Math) and continuing education support for Mothers. Betty founded and oversees The Planting Seeds Project, leads the Scholarships committee awarding thousands in scholarships yearly, and oversees all of the promotional and marketing efforts for the organization. Through Betty’s leadership, In 2021, Omega Phi Beta Foundation received the Women of COLOR STEM Achievement Award in the category of Outstanding STEM Ambassador – Organization.
Betty received her M.S. degree (summa cum laude) in Media Management from S.I. Newhouse School Of Public Communications at Syracuse University in Syracuse, New York. She also attended State University of New York, College at Oswego in Oswego, New York and graduated with a B.A. in Communications. Betty is also a SUNY Oswego 2021 Alumni Award Winner receiving the Community Service Award for outstanding achievement in service to others.
She currently resides in New York with her eight-year-old son.