Lifted Up By Her Story - OUTFRONT honors and highlights the women of today who are making history…
Jo Ann is President and Chief Advertising Revenue Officer of U.S. Advertising Sales at Paramount. In this role, Jo Ann leads advertising sales for the company’s portfolio of iconic brands across platforms – including BET, CBS Entertainment, CBS News, CBS Sports, Comedy Central, CMT, MTV, Nickelodeon, Paramount Network and Smithsonian – as well as its ad-supported streaming services Paramount+ and Pluto TV. Additionally, Ross oversees a robust suite of data-driven advertising capabilities and creative marketing solutions, including EyeQ – Paramount’s rapidly growing premium video advertising platform reaching 70 million monthly unique viewers. An industry trailblazer, Jo Ann is the longest-tenured sales head in broadcast television and the first woman to ever serve as sales chief of a broadcast network. She’s worked in various roles across the company for over three decades and has strong relationships with the world’s biggest advertisers and agencies.