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ViacomCBS Vet Net: "Intro to Media" Through the Eyes of Ad Sales

Updated: Jun 29, 2021


This summer, members of the Veteran Immersion program at ViacomCBS were given access to an introduction to the world of media, through the eyes of Ad Sales. The session was presented by Michael Morotta, Director, New Business Partnerships, ViacomCBS Marketing & Partner Solutions. The presentation was given much like it would be to a prospective client with the added bonus of Mike’s expertise and real-world experience. He expanded on the brands, platforms, and departments that encompass the realm of Ad Sales. Much like the military, it takes several cohesive teams to complete the goals of the department. ViacomCBS has multiple capabilities that are enticing to clients including a creative team to generate ad campaigns and the biggest following on social media. In addition to the content and sales, there is also a data driven component that helps target advertising.


Veterans left the meeting with a good understanding of the Ad Sales perspective and how it is interwoven into their jobs in some form. After the presentation, there was a short Q&A. The topics of streaming, ad placement, the in-house production team and data analytics were discussed. The veterans were engaged, and it grew their understanding of other components of the overall company. By opening up the veterans to different departments and people, it will only help the Veteran Immersion Program veterans get more comfortable gaining their veteran footing and boosting their post-military careers. Michael was very gracious to give his time on back-to-back days of terrific presentations and the veterans felt welcomed and integrated into the company.


 
 
 

2 Comments


It’s great to see how the media world, especially in ad sales, is being explored through the eyes of veterans. The skills they bring to the table are invaluable, and it’s clear that their perspectives offer unique insights. As more veterans dive into the media industry, they could benefit from seo coaching to enhance their online visibility. Understanding SEO strategies can help them build strong personal brands and connect with broader audiences, which is essential for success in this fast-paced, ever-changing field. Optimizing your website is crucial, and SEO coaching can guide you in making the most of these opportunities.

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The insights into ViacomCBS's Vet Net and how they introduce media through the lens of ad sales are fascinating. It’s clear that strategic communication is crucial in reaching the right audience, whether it's through traditional media or digital platforms. Similarly, outreach for seo works in much the same way—it’s all about making connections that help businesses grow. By reaching out to relevant websites and building meaningful backlinks, businesses can enhance their digital presence and visibility. Just like ad sales in media, SEO outreach helps brands get noticed by the right people, driving long-term engagement and success.

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